This is a brand that has been developed from the inspiration of the human necessity of self identity. This necessity is the essence of what is special about being alive, there are over 8 billion people on this Earth and we all are different. Our daily display of the great qualities that others enjoy about us the most should be celebrated everyday.

Exhibiting our great qualities is what makes us standout and shows how unique we are. It may make us different or maybe even WEIRD. Just remember, what makes us WEIRD is what makes us who we are. So STAY WEIRD and continue being your WEIRD self!